As digital marketers, it has been a roller coaster to watch how AI has taken over the SERP. And simply put, the impact it has had on businesses has been great for the ones that are taking advantage of it - and horrific for the ones sitting on the sidelines...
YouTube videos have, and will continue to be incredibly important for citations because... well, Google owns YouTube... why would it not prioritize the second largest search engine on the planet?
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It's becoming increasingly important to include rich graphics that outline information quickly for users. So every AI SEO content piece we make contains infographics.
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Just because AI mode is what's taking center stage for every search doesn't mean we can't think about what's going on behind the scenes. It's a fact that AI still cites already ranking organic content - so you still need to show up organically...
Variable Word Count Articles
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Infographics Already Embedded
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Refined content quality detection, specifically relaxing its stance on AI-generated content as long as it was helpful and original.
Google introduced AI Overviews (formerly part of Search Generative Experience), adding generative summaries atop many queries in the U.S.
Launched a Gemini-powered AI Mode in Search, allowing users to engage with conversational search beyond just snippets and links.
Focused on elevating more relevant, satisfying content in AI-enhanced search environments, with changes tied closely to AI Overview behavior.
Refined content quality detection, specifically relaxing its stance on AI-generated content as long as it was helpful and original.
Google introduced AI Overviews (formerly part of Search Generative Experience), adding generative summaries atop many queries in the U.S.
Launched a Gemini-powered AI Mode in Search, allowing users to engage with conversational search beyond just snippets and links.
Focused on elevating more relevant, satisfying content in AI-enhanced search environments, with changes tied closely to AI Overview behavior.
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